Privacy policy
Grendene Global Brands USA LLC (shopmelissa.com) – Privacy Policy
Last Updated: September 16, 2026
1. Introduction
This privacy policy (“Privacy Policy”) describes how Grendene Global Brands USA LLC and its subsidiaries and affiliates (“shopmelissa.com”, “we”, “us” or “our”) collect, use, store, and share your information when (1) you access and/or use our website at shopmelissa.com (“Website”); (2) you use our products and services (“Services”); (3) you communicate with us in any manner, including by email, direct messaging, telephone, and/or in person (“Communications”); and (4) we interact with certain third party partners.
Please note the following sections that include important disclosures related to our Websites and Services:
- Cookies, Advertising, and Tracking Technology Disclosures: To learn more about how our Websites, Products, and Communications use cookies and related technologies (including from Third Parties), see Automatic Information Collection Technologies below.
- Your Choices Disclosures: To learn more about your choices concerning your information, see Your Choices below.
If you are resident of certain states or countries, you may be entitled to additional rights. Please see the following quick-links below for easy access to additional information for such residents
- CA Residents: If you are a resident of California, please see our California Privacy Notice below.
- Nevada Residents: If you are a resident of Nevada, please see our Nevada Privacy Notice below.
2. What Type Of Information Do We Collect?
Depending on how you interact with our Website and Services, the nature of our Communications, and how we may interact with certain third party partners, we may collect the following pieces of your information (collectively, “Collected Information”):
- Basic Identifying Information. Information you provide when you set up an account for our Services or place an order, such as your full name, postal address, e-mail address, phone number, and other similar identifiers.
- Device Identifier and other Unique Identifiers. Information such as your device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, and other unique identifiers.
- Internet or Other Network Activity. Information such as your browsing or search history, and other information regarding your interactions with our Websites, emails, and advertisements.
- Geolocation Data. Information including imprecise location data (such as location derived from an IP address or data that indicates a city or postal code level) and, with your consent, precise location data (such as latitude/longitude data).
- Payment Information. Information related to your payment method, including your credit card number, card expiration date, security code, and billing address. Payment information may be processed by our payment processor, in which case such payment processor will be collecting and processing such information on our behalf and share with us limited details as necessary for us to verify, record and fulfil completed transactions.
- Commercial Information. Information such as the products and samples you have purchased and considered, your preferences on various products and brands, photographs of your receipts containing purchases, and related information about your commercial activities.
- Demographic Information. Information such as your age, health information, reproductive health information, gender, and date of birth.
- User Content. Information such as your Communications with us and any other content you provide, such as social media profiles, photographs of receipts, images, videos, survey responses, comments, product reviews, testimonials, and other content.
- Audio and Visual Information. Information such as photographs, images, videos, and recordings of your voice (such as when we record customer service calls for quality assurance).
- Inferences. Information such as inferences drawn from or created based on the information identified above.
You may choose to voluntarily provide other information to us that we do not request, and, in such instances, and in such situations we have no control over what categories of personal information such disclosure may include. Any additional information provided by you to us is provided at your own risk.
3. How Do We Collect Your Information?
We collect your information in three ways: (1) directly from you when you use our Websites, Services, and Communicate with us; (2) automatically using online technologies when you engage with our Websites, Services, and Communications; and (3) from our third party partners.
- Directly from you. We collect information directly from you when you enter your information on our Website, create an account for our Services, place an order, subscribe to our newsletter, update your profile, access our content, take a survey or a poll or enter a contest, use our Website and Services, engage in Communications with us, or otherwise fill out a form or enter information on the Website, or sign-up to receive emails, text messages, or certain other Communications from us.
- Automatically Using Online Technologies. When you visit our Websites, open or click on emails we send you or related Communications, or interact with our advertisements, we or other third parties may automatically collect certain information about you using online tracking technologies such as cookies, pixels, web beacons, software developer kits, and related technologies. For more information, see Automatic Information Collection Technologies below.
- From Our Partners. We collect information from our third party partners, such as brands, data analytics providers, marketing or advertising providers, fraud prevention service providers, and vendors that provide services.
4. Automatic Information Collection Technologies
A. Technologies Used
• Cookies. Cookies are small pieces of data that are stored by a user’s web browser on the user’s hard drive. Cookies allow web servers to recognize the computer used to access a website. Cookies can remember what information a user accesses on one web page to simplify subsequent interactions with that website by the same user or to use the information to streamline the user’s transactions on related web pages. When you visit shopmelissa.com, the web server uses cookies to automatically recognize the Internet domain and IP address from which you accessed the site, as well as information on the date, time, and pages you visited while at the site. We use first party and third party cookies and other tools to monitor individual activity in aggregate to improve the Site. The information we gather includes IP address, user language, the operating system, browser type, the presence/absence of “flash” plug-ins, screen resolution, connection type, browsing behavior, and information that identifies the cookie
You may update your cookie preferences by clicking here: Cookie Preferences
• Pixels: Pixels (also known as web beacons) are types of code embedded in a website, video, email, or advertisement that sends information about your use to a server. When you access a website, video, email, or advertisement that contains a pixel, the pixel may permit us or a separate entity to drop or read cookies on your browser.
• Software Development Kits (SDKs): Software Development Kits (also known as “SDKs”) are sets of tools and code provided by third parties that are embedded in our mobile applications to enable specific functionalities and improve user experience. Some SDKs may collect data directly from your device, such as your IP address, device type, or usage patterns, to support these functions.
• Analytic Tools: Analytic tools include technologies or software services that collect, measure, and analyze data about how users interact with our Websites and Services. These tools often use cookies, pixels, and similar technologies to gather information such as page views, clicks, and user behavior, which is then used to improve site functionality and user experience.
B. Purpose For Using Automatic Information Collection Technologies
• Functionality, Support and Security: Some of the online tracking technologies like the cookies we use for a variety of functionality and support purposes, such as to recognize your device, remember what items are in your shopping bag, enable you to use expedited checkout features, facilitate navigation, display information more effectively, personalize your experience such as recognize you when you leave or return to our Site, maintain the security of our Sites, manage your account, prevent crashes, fix bugs, save your preferences, and assist with basic Site functions and other performance functions.
Our checkout features are provided by third-party payment processors. For more information about our payment processor, please see Payment Processor below.
• Session Replay: Some of the technologies implemented are used in a manner to recreate your session and understand how you navigated our Website, what content or Services you looked at, and other related information that helps us assess how our Website is being used. We may obtain this information through the use of cookies and pixels, and may share this with third parties to obtain related insights.
• Targeted Advertising, Marketing Measurements: Pixel tags may be used to market our services to you, measure the success of our marketing campaigns, and compile statistics about Site usage and response rates. In addition, we may use the information we have collected from you to enable us to display targeted third-party advertisements on our website. Some advertisements on this website are served by third-party advertisers, ad networks, and ad servers. These third parties may use cookies, alone or in conjunction with web beacons or other tracking technologies, to collect information about you.
Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you (“Interest-based Advertising”).
• Site and Behavioral Analytics: We also use pixels in combination with cookies to track activity by a particular browser on a particular device. These pixels are provided by a third party and certain information may be shared back with such provider. In addition, we may use technologies included in applications (that are not browser-based like cookies and cannot be controlled by browser settings), such as SDKs, to track our communications, bring you advertising, and provide you with additional functionality, such as the ability to connect your account on our Sites with other third-party services. For more information about Advertising, please see Retargeting and Advertising below.
The third-party technologies implemented on our website include the list of maintained providers found here.
For information about your choices related to automatic data collection technologies and your ability to opt out of certain sharing of information, please see Your Choices: Automatic Information Collection Technologies; Your Choices: Advertising; and Your Choices: Analytics below.
5. Payment Processor
We use Shopify Payments to securely process your payment information when you make a purchase on our Website. Shopify Payments allows us to accept credit cards and other forms of payment, and is operated by Shopify or its affiliated payment processing partners. When you complete a transaction, your information (including Payment Information, Commercial Information, Device Identifier and other Unique Identifiers, and Contact Data) is securely transmitted to and processed by Shopify Payments. Shopify Payments may also use this information to detect and prevent fraudulent transactions, comply with legal obligations, and ensure proper settlement of funds. For more information about how Shopify Payments handles your information, please refer to Shopify’s Privacy Policy: https://www.shopify.com/legal/privacy.
6. How Do We Use Your Information?
We use your information for a variety of purposes, including to:
- Provide our Website and Services to You. We use your information to provide our Website and Services to you, including to: (1) create and manage your account when you sign up to use our Services; (2) facilitate your access and use of our Website; (3) personalize your shopping experience and facilitate purchases; (4) send you notifications relating to your account and participation in our Services; (5) answer your Communications; and (6) perform other related business functions.
Categories of Information Used: Basic Identifying Information; Device Identifier and Other Unique Identifiers; Internet or Other Network Activity; Payment Information; Commercial Information; User Content.
- Order Fulfillment and Transactions. We use your information to process, fulfill, and deliver your orders, process your payments, confirm transactions, and provide you with related information such as purchase confirmations, invoices, updates on your deliveries, and post-purchase follow-up communications. We also use your information to facilitate returns, exchanges, and refunds.
Categories of Information Used: Basic Identifying Information; Device Identifier and Other Unique Identifiers; Geolocation Data; Payment Information; Commercial Information.
- Communicate with You. We use your information to engage in Communications with you, such as to respond to your requests, inquiries, issues, feedback, and to provide customer service. We also use your information to send you transactional or relationship messages, such as service-related announcements, account alerts, order updates, and other administrative messages.
Categories of Information Used: Basic Identifying Information; Device Identifier and Other Unique Identifiers; Commercial Information; User Content; Audio and Visual Information.
- Market and Advertise. We use your information for marketing and advertising purposes, including sending marketing, advertising, and promotional communications to you by email, text message, or postal mail. We also use your information to show you advertisements for Services, to distribute promotions and newsletters, to measure the effectiveness of our advertising campaigns, to deliver targeted and interest-based advertising, and to administer our sweepstakes and other contests.
Categories of Information Used: Basic Identifying Information; Device Identifier and Other Unique Identifiers; Internet or Other Network Activity; Geolocation Data; Commercial Information; Demographic Information; Inferences.
- Conduct Analytics and Personalization. We use your information to conduct research and analytics, including to improve our Websites and Services. We also use your information to understand your interaction with our Websites, advertisements, Services, and our Communications with you. We also use your information to personalize your experience, to save you time when you visit our Websites and use our Services, to better understand your needs, and to provide personalized recommendations for our Services.
Categories of Information Used: Device Identifier and Other Unique Identifiers; Internet or Other Network Activity; Geolocation Data; Commercial Information; Demographic Information; User Content; Inferences.
- Product and Service Improvement. We use your information to develop, test, and improve our Website, Services, and features, including to develop new products, services, and offerings. We also use your information to conduct internal research, perform quality assurance, and to train and improve our technology and systems.
Categories of Information Used: Device Identifier and Other Unique Identifiers; Internet or Other Network Activity; Commercial Information; Demographic Information; User Content; Audio and Visual Information; Inferences.
- Security and Fraud Prevention. We use your information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions. We also use your information to verify your identity, protect the security and integrity of our Websites and Services, enforce our terms and procedures, prevent security incidents, and prevent harm to other users of our Services.
Categories of Information Used: Basic Identifying Information; Device Identifier and Other Unique Identifiers; Internet or Other Network Activity; Geolocation Data; Payment Information; Commercial Information; Inferences.
- Legal Obligations. We use your information to comply with our legal and regulatory obligations, to respond to legal process or requests for information issued by government authorities or other third parties, to establish and exercise our rights, and to defend against legal claims.
Categories of Information Used: Basic Identifying Information; Device Identifier and Other Unique Identifiers; Internet or Other Network Activity; Geolocation Data; Payment Information; Commercial Information; Demographic Information; User Content; Audio and Visual Information; Inferences.
- Business Functions. We use your information to support our core business functions, including to maintain records related to business management, loss prevention, collecting amounts owed, and identifying and repairing errors or problems in the Websites. We also use your information in connection with audits and reporting, including financial reporting, accounting, and tax compliance.
Categories of Information Used: Basic Identifying Information; Device Identifier and Other Unique Identifiers; Payment Information; Commercial Information; User Content.
- Aggregation and De-identification. We may aggregate and/or de-identify your information so that it may no longer be considered personal information. We may use such aggregated and de-identified information for any lawful purpose, including for research, analytics, marketing, and improving our Websites and Services.
Categories of Information Used: Any of the categories of information identified in the “Information We Collect” section above may be aggregated and/or de-identified for these purposes.
- Corporate Transactions. We may use your information in connection with, or during negotiations of, any proposed or actual merger, acquisition, sale of assets, transition of service to another provider, financing, or other business transaction involving some or all of our business or assets.
Categories of Information Used: Any of the categories of information identified in the “Information We Collect” section above may be used for these purposes.
- With Your Consent or at Your Direction. We may use your information for purposes disclosed to you at the time you provide your information or otherwise with your consent or at your direction.
Categories of Information Used: Any of the categories of information identified in the “Information We Collect” section above may be used for these purposes, as applicable.
7. How Do We Disclose Your Information?
We may disclose or share your information with affiliated and non-affiliated third-parties, including in the following scenarios:
- With your Consent. We may disclose or share your information with your consent, which may be obtained in writing; online, through “click-through” agreements; when you accept the terms of use on our Websites; orally, either in person or on the phone; or by other means.
- In a Business Transfer. If shopmelissa.com is acquired or merged or otherwise becomes associated with another company, your information may be transferred to the new owners as part of a corporate business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing, or sale of company assets.
- To Non-Affiliated Third Parties. We may disclose or share your information with certain non-affiliated third parties to facilitate your access and use of our Websites, our Services, and to provide us with certain business functions, including but not limited to sharing your information with brand partners, internet service providers, advertising networks, data analytics providers, governmental entities, operating systems and platforms, social media networks, payment processors, and other service providers who provide us a service (e.g., customer service, auditing, marketing, debugging to identify and repair errors that impair existing intended functionality on our Websites, and/or protecting against malicious, deceptive, fraudulent, or illegal activity).
- For Legal Process And Protection. We may disclose or share your information to satisfy any law, regulation, legal process, governmental request, or where we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to: (1) enforce or apply our agreements, including our Terms of Use; (2) protect our interests, property, or safety of others; (3) in connection with claims, disputes, or litigation; (4) protect our Website; and (5) if you violate our Terms of Use, as permitted by law. If information is required by law to be disclosed about you, then we will undertake commercially reasonable efforts to notify you about the disclosure in advance.
8. How Do We Protect Your Information?
Although no system can guarantee the complete security of your information, we take all commercially reasonable steps to ensure your information is protected in alignment with all applicable laws and regulations, as appropriate to the sensitivity of your information.
9. How Long Do We Keep Your Information?
We keep your information for a designated period of time needed to fulfill the purposes outlined in this Privacy Policy unless a longer period is permitted or required by law. If we dispose of your information, we will do so in a way that is secure and appropriate to the nature of the information subject to disposal.
10. Links To Third Party Sites
Our Website and Services may contain links to third party websites and services, such as melissa.com.br/us, afterpay.com, or paypal.com. Please note that these links are provided for your convenience and information, and the websites and services may operate independently from us and have their own separate and independent privacy policies or notices, which we strongly suggest you review.
11. Your Choices
A. Account
You may access, update, or remove certain information that you have provided to us through your account by visiting your account settings or by submitting a request via the website contact form at https://www.shopmelissa.com/pages/contact. You can make corrections or updates to your account and you can contact us to request that we correct or update information about you. We may require additional information from you to allow us to confirm your identity. You have the right to request that we delete personal information that we have collected from you by submitting a request via the website. We may undertake to verify your identity before granting you access to information or acting on your request to exercise your rights, as required or permitted by law.
Please note that we will retain and use information about you as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
- Communications
The following is information about how to opt out of receiving certain communications from us, depending on means of delivery:
- E-mails. You can opt-out of receiving promotional emails from us at any time by following the instructions as provided in emails to click on the unsubscribe link, or emailing us at the email address set out as set out in the Contact Us section below with the word UNSUBSCRIBE in the subject field of the email. Please note that you cannot opt-out of non-promotional emails, such as those about your account, transactions, servicing, or our ongoing business relations.
- Cookies and Tracking Technologies
The following disclosures relate to your choices in connection with cookies and other tracking technologies:
- Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. We do not currently monitor or take action with respect to “Do Not Track” signals. Third-party companies may not recognize browser “Do Not Track” signals. For more information on “Do Not Track,” visit http://www.allaboutdnt.com.
- Cookies and Pixels. Most browsers accept cookies by default. You can instruct your browser, by changing its settings, to decline or delete cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations. Below are links to instructions for managing cookies on commonly used browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Safari (macOS): https://support.apple.com/en-us/H+T201265
Please be aware that if you disable or remove tracking technologies, some parts of the Service may not function correctly. If you disable or refuse cookies, some parts of this website may then be inaccessible or not function properly.
- Mobile Application and Location Technologies. You can stop all collection of information via our mobile application by uninstalling the mobile application. You can also reset your device Ad Id at any time through your device settings, which is designed to allow you to limit the use of information collected about you. You can stop all collection of precise location data through the mobile application by uninstalling the application or withdrawing your consent through your device settings.
Please be aware that if you disable or remove tracking technologies some parts of the Service may not function correctly.
- Analytics and Interest-Based Advertising.
Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/dlpage/gaoptout and by Google Analytics for Display Advertising or the Google Display Network at https://www.google.com/settings/ads/onweb/ .
The companies we work with to provide you with targeted ads are required by us to give you the choice to opt out of receiving targeted ads. Most of these companies are participants of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative (“NAI”). To learn more about the targeted ads provided by these companies, and how to opt out of receiving certain targeted ads from them, please visit: (i) for website targeted ads from DAA participants, https://www.aboutads.info/choices; (ii) for app targeted ads from DAA participants, https://www.aboutads.info/appchoices; and (iii) for targeted ads from NAI participants, https://www.networkadvertising.org/choices/. Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).
- Your Legal Rights Under Applicable Laws
Depending on where you reside, you may have certain legal rights in relation to your information.
- CA Residents: If you are a resident of California, please see our California Privacy Notice below.
- Nevada Residents: If you are a resident of Nevada, please see our Nevada Privacy Notice below.
12. Children
Our Website and Services are not intended for use by or directed to children under the age of 13. We do not knowingly collect or solicit personal information from children under 13. If you are under 13, please do not attempt to open an account or send any information about yourself to us. If we discover that we have collected personal information from children under 13, we will take commercially reasonable measures to promptly delete such information. You must be 13 or older to open an account and place an order, and a resident of the United States, including the territories of Puerto Rico and the US Virgin Islands. If you are a minor 13 or older, you may use the Website and open an account and place orders only with the permission and involvement of your parent or guardian. If a parent or guardian becomes aware that his or her child has provided us with personal information without their consent, please contact us.
13. Changes to Our Privacy Policy
We may change this Privacy Policy from time to time. If material changes are made to this Privacy Policy, we will note that the policy has been updated. Any and all changes will be reflected on this page, and where appropriate provided in person or by another electronic method. The effective date will be stated at the top of this Privacy Policy. You should regularly check this page for any changes to this Privacy Policy.
14. Accessibility
If you require a copy of this Privacy Policy in an alternative format, please Contact Us.
15. Contact Us
If you have any comments or questions, please contact us through the following methods:
Physical Address: 230 NW 24th St. Suite #401, Miami, FL 33127
You may also submit a request via the website contact form at https://www.shopmelissa.com/pages/contact. Please note, e-mail addresses may become public. If you do not want your e-mail address released in response to a records request, do not send electronic mail to this entity. Instead, contact us in writing.
16. Additional Information for California Residents
The following disclosures are made pursuant to the California laws that provide California residents additional rights with respect to our processing of personal information.
CALIFORNIA’S “SHINE THE LIGHT” LAW
If you are a California resident, you have the right to request information from us once per calendar year regarding the customer information we share with third parties for the third parties’ direct marketing purposes. To request this information, please submit a request via the website contact form at https://www.shopmelissa.com/pages/contact with ‘Request for California Privacy Information’ in your message. We will provide the requested information to you via an email response.
CALIFORNIA’S “ERASER BUTTON” LAW
If you are a California resident under 18 years old and a registered user of the Website, you can request that we remove content or information that you have posted to our Website or other online services. Fulfillment of the request may not ensure complete or comprehensive removal (e.g., if the content or information has been reposted by another user). To request removal of content or information, please submit a request via the website contact form at https://www.shopmelissa.com/pages/contact or contact us as otherwise provided in the Contact Us section above.
17. Nevada Privacy Notice
If you are a Nevada resident, you have the right to submit a request directing us not to make any sale of your personal information. To request email confirmation regarding our practices with respect to the sale of your personal information, please submit a request via the website contact form at https://www.shopmelissa.com/pages/contact with “Nevada Opt-Out of Sale” in your message. We will provide the requested information to you via an email response.
List of Maintained Providers:
|
Technology Name |
Third-Party Provider |
General Type of Technology |
Privacy Policy Link |
|
Google Analytics |
Google LLC |
Behavioral Analytics |
|
|
Google Remarketing |
Google LLC |
Retargeting / Remarketing Pixel |
|
|
Google AdWords Conversion |
Google LLC |
Conversion Tracking / Advertiser Tracking |
|
|
Google Conversion Linker |
Google LLC |
Conversion Tracking / Cookie Linking |
|
|
DoubleClick.net |
Google LLC |
Programmatic Ad Server / Ad Network |
|
|
Microsoft Clarity |
Microsoft Corporation |
Session Replay / Behavioral Analytics |
|
|
Bing Universal Event Tracking (UET) |
Microsoft Corporation |
Retargeting / Conversion Tracking Pixel |
|
|
Meta Pixel (Facebook Domain Verification) |
Meta Platforms, Inc. |
Behavioral Advertising Pixel / Social Tracking |
|
|
TikTok Pixel |
ByteDance Ltd. |
Behavioral Advertising Pixel / Retargeting |
|
|
Snap Pixel |
Snap Inc. |
Retargeting / Ad Analytics Pixel |
|
|
Criteo |
Criteo SA |
Retargeting / Remarketing / Behavioral Advertising |
|
|
AppNexus (Xandr) |
Microsoft Corporation (Xandr) |
Ad Exchange / Demand-Side Platform |
https://about.ads.microsoft.com/en-us/solutions/xandr/platform-privacy-policy |
|
Rubicon Project (Magnite) |
Magnite, Inc. |
Ad Exchange / Programmatic Advertising |
https://www.magnite.com/legal/advertising-platform-privacy-policy/ |
|
Klaviyo |
Klaviyo, Inc. |
Marketing Automation / Behavioral Email Tracking |
|
|
Nosto |
Nosto Solutions Ltd. |
Behavioral Personalization / Product Recommendations |
|
|
Elevar |
Elevar (Getelevar, Inc.) |
Server-Side Conversion Tracking / Tag Management |
|
|
Richpanel |
Richpanel |
CRM / Conversational AI / Chat Widget |