Jelly Shoes 80s
Melissa, having launched in Brazil in 1979, is often referred to as the original jelly shoe.
Jelly shoes, or jellies, are a type of footwear made from PVC plastic. Melissa shoes are created from a patented PVC called Melflex, which is a mixture of recycled factory waste and other recyclable, non-toxic materials. Every pair of Melissa contains a minimum of 30% of recycled Melfex.
Since 1979, Melissa has sought to redefine plastic, turning the ordinary into something truly extraordinary. The Melissa Aranha silhouette, inspired by the sandals worn by the fishermen of the French Riviera, became an overnight success, turning into an icon for young Brazilians (and beyond) in the 1980s and 1990s.
Though jelly shoes, or jellies, existed prior to the 1980s, they were cheap and far from fashionable. Eventually, some creative minds started experimenting with colors and shapes, turning ordinary plastic into something extraordinary. Jelly shoes began trending in the early 1980s after gracing the pages of major fashion magazines and the catwalks of major fashion shows.
Melissa features a variety of jelly shoes and sandals from the 80s, including the Melissa Possession, a silhouette that is renowned internationally as "the original jelly".
Another 80s style jelly shoe is the Melissa Campana, an iconic silhouette born from the collab between Melissa and the Campana brothers.
Melissa is recyclable, vegan, and aware. Melissa prioritizes sustainability and supports the global fight against the uncontrolled use of plastic, particularly single-use plastics that are used once and then throw away, like plastic straws, bags, and bottles.
At Melissa, we do our duty to change this scenario. Melissa's plastic can be used continually; a long-lasting plastic that is also used in domestic utensils, computers, toys, and medicine, among others.
Read more about what we're doing on the sustainability front here.